It’s not just me who is talking about the importance of emotion in politics. Scott Goodstein, a Democrat who worked for Bernie, says Trump’s message was revolting, but his authentic use of social media was a winning campaign strategy because ‘the true power of social media for politicians is unleashed only if they use it to make emotional connections’. Jonathan Freedland makes the point that the centre-left in the UK and the US (and Australia!), too often ‘play nice, sticking to the Queensberry rules – while the right takes the gloves off’.
I agree with Goodstein that the left have to be more authentic. And with Freedland that the left have to take our gloves off. This doesn’t mean we have to be lying, cheating bastards like the right, as we, by our nature, have morals and values which would make it impossible for us to win this way whilst still being authentic versions of ourselves, which by the way, is a key part of glove removal. What we need is to get our emotional, refuse-to-back-down, do-whatever-it-takes, scream-from-the-top-of-our-lungs, never-say-die, passionate mojo back. Frankly, we all know the left cares, a lot, but too often, we’re too polite to show it. This must end.
Here’s a personal anecdote which might help to convince you. I have always been a loud mouth, always told to tone it down, always getting myself into heated exchanges, partaking in twitter wars with anyone and everyone I disagree with. I’m the same when watching football; a friend described me as never taking a backward step. That’s just how I am. I bring this personality to my blogging. It has always bemused me that the posts I write in anger, bashing the keyboard and getting my political frustrations out in less time than it takes to read it, are the most successful. When I say successful, I’m talking quantitatively. I get the most shares, likes, retweets, hits, comments and occasional trending posts, on the posts that I write with the most passion. Often they’re open letters, usually they’re directed at someone who has done something to make me angry. It doesn’t surprise me that people are more likely to share posts they react passionately to. When they are angry, and I’ve described why they’re angry, they share the post to show how angry they are and on and on it goes around and around the angry, outrage-viral-machine. On the other hand, my more eloquent, carefully-researched, analytical, policy-detailed posts most often sink without a trace.
For a long time I thought the rants were a bit of fun, and that the serious stuff was far interesting and beneficial to the audience. But what’s the point of the serious policy analysis if five people read it? What’s the point of being pithy, smart and toning myself down, if no one reacts to it? What’s the point of carefully constructing a fact-laden explanation of why the left are ‘right’ and the right are ‘wrong’ if it’s just yet another piece-of-argument on a wall of arguments that never get seen and ends up getting us nowhere?
More recently, I’ve learned to embrace my ranty self. The rough edges, the anger, the obvious passion, the emotion, the reaction, is what politics is all about. Politics touches lives, it changes lives, it hurts people, it helps people, it saves people, it kills people. The left need to learn this and need to bottle it and need to use it as a political weapon. Authentic, raw, reaction. No more toning it down. No more careful statements, written by committee, with the emotional-pull of a limp-leaf-salad. If you’re angry, show it. If you’re upset, show it. If something the right has done makes you want to scream, then scream. You can do all these things without denigrating others, without calling people names, without swearing (I have trouble with this one), and without losing your dignity. When you show people why you’re angry, they might find, low and behold, they’re angry too. They might take more notice of you than if you’re just politely inserting a list of factual-dot-points into a slush-pile of facts that don’t fit their pre-conceived opinions.
When watching Clinton debate Trump, when he was being a total arsehole the entire time, Clinton stood passively watching, with a strained smile on her face. The biggest reaction we almost saw was a raised eye-brow every now and then. But imagine if every time Trump said something outrageous, every ridiculous statement he made, she reacted. Imagine if she slapped her forehead when he lied, or she put her hands on her hips and glared at him, or she actually laughed in shock and interrupted him as many times as he interrupted her. (Sure, as a woman, she would have been criticised for doing this, just as she is criticised for not doing this, but either way it would have been great to see her reacting, human to human, to show us she cares!).
The left are too careful, too polished, too reliant on facts, too sure they’re right and often, too scared to get into a screaming argument. The left feel morally superior when they take Michelle Obama’s position that ‘we go high when they go low’. There is no reason you can’t go high and scream it from the mountain tops. You care about something happening in politics? Don’t be afraid to show it.
(Yes, this post will too probably sink without a trace, but tune back in soon for a rant, as there’s sure to be a Trump-directed one soon).
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